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How to Start Your 2021 Successfully as a Personal Trainer

How to Start Your 2021 Successfully as a Personal Trainer

Starting the new year with better habits and goals is always on most people’s to-do-list. If you have hit the new year still feeling unsure on things you could improve or focus on, here are our top 5 2021 tips that can help you and your business start strong this new year!


Write a personal mission statement

A mission statement is a way of identifying who you are and your purpose, summed up in one declaration. When writing this, you should explain how you will pursue this purpose, the goals you wish to reach and why it is so important to. Therefore, by understanding your goals, you can provide a better, well rounded service and target the right audience.

Your aim with this is to create a brief, powerful statement that inspires and guides you through the year.



“To provide a high-quality service for all my clients, understanding their wants and needs and identifying ways for them to transform not just their body but also their lives. Additionally, offering a 24/7 service where I teach and influence my clients to change their daily habits inside the gym and outside. I know first-hand, the influence changing these habits can have on your mind and body and it’s important for me to continue to help people for the long term”


Build value every day

Build trusting relationships with your clients to add value to your service.  For example, create a schedule that ensures you reach out to three possible or existing customers every day. The more people you help, the more profits you will see.

Be a student in everything you do

How do you become an expert in your field if you do not invest time into learning? Read more, find training opportunities, attend online seminars, read blogs, or ask mentors. Specifically, start today by identifying your areas that need improvement and take the right steps to refine your knowledge.


Slow down to speed up

What is the point of spending your days climbing a mountain, only to realise at the end of the year, you’ve climbed the wrong one?

It is easy to get wrapped up in being as busy as possible in the new year. However, the best businesspeople know the importance of focusing on the vital few. Take a step back and analyse the steps you need to take to slow down and steady the pace.


Promote your business regularly and consistently

Too often the task of promoting a small business slips to the back of the to-do list, overshadowed by other urgent tasks. Therefore, if you want to attract new customers, you must make promotion a priority.

Invest the time into learning how to market your business correctly and the best tools to use. Subsequently, Fitbook’s online directory is the perfect place to start. Find out more here.


We hope that these top tips for personal trainers in 2021 have helped you identify any areas that you could focus on in the new year and we wish you all the best for 2021.